PROGRAM OBJECTIVES:

• Practical, specific and applicable knowledge in the fastest growing sector nowdays – internet sales and internet marketing management
• Increase revenue from online sales in e-commerce and tourism by applying specific techniques and tips – avoid paying high commissions to intermediaries

WHY CHOOSE US?

• Program tailored and focused on specific and applicable practical knowledge
• Work in small groups
• Individual approach to each student
• Option to follow the lectures online (Skype, Zoom)
• Favorable program price and possibility to pay in installments
• Classes are conducted in an accessible way, with simplified explanations of the terminology and process of internet marketing
• The program approved by the Ministry of Science and Education of the Republic of Croatia, has been developed according to the recommendations of The Education, Audiovisual and Culture Executive Agency (EACEA) of the European Union
• Upon completion of the program, the student is issued a certificate of training, a public document required by the law of the Republic of Croatia, qualification is entered in the e-work booklet

LEARNING OUTCOMES AND COMPETENCES AT THE END OF THE PROGRAM:

• Students will become competitive in the labor market and will acquire modern knowledge and skills for Internet marketing
• They will specialize in: a) creating their own website tailored to sales, b) creating a complete Google advertising campaign, c) creating a complete advertising campaign on social networks
• They will master the techniques of effectively promoting services through advertising campaigns and on social networks

WHO IS THE TRAINING PROGRAM FOR?

• Students who want to improve their knowledge in Internet marketing, including beginners without any experience in this job
• Employees in the marketing and sales departments of small and medium-sized companies and agencies
• Anyone who wants to improve their sales skills and knowledge

PROGRAM CONTENT:

• Overview of internet marketing channels
• Effective ways to reach your target audience
• Market and competition analysis
• Creating your own website customized for selling, customizing and formatting content
• Work in WordPress
• Key elements of an effective website
• Creating a webshop and adapting it to sales goals
• Targeted Internet advertising – Google Ads
• Keyword analysis, account creation and ad campaigns
• Ways to write ads for the campaign
• Monitor and manage your Google ad campaign and key parameters
• Conducting social media marketing
• Safety at Work